Reshaping the Way You Give to Charity with John Bromley

June 06, 2024

Luisa Velez

Luisa Velez

Director, Corporate Communications

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While 80% of Canadians report giving to charity, only 20% use tax receipts to claim donations. Many give spontaneously, donating whatever cash is left at the end of the month or year. In a conversation with Jessica Moorhouse on her podcast, More Money, John Bromley emphasizes that more strategic, planned giving can have a much greater impact.

Here are the key takeaways from the podcast:

  • Charitable Giving as Essential: Integrating charitable donations into every financial plan is crucial, regardless of wealth. Planned giving can provide consistent support to causes close to our hearts.

  • Aligning with Personal Values: Donors should align their contributions with their personal values and passions to ensure their giving is meaningful and impactful.

  • Effective Giving: Combining passion and knowledge when assessing the effectiveness of charities can lead to more informed and impactful donations.

  • Year-Round Giving: Regular, planned giving throughout the year can be more beneficial than sporadic, end-of-year donations. Separating the act of giving from the decision of where to donate can also enhance the impact.

  • Estate Planning: The podcast highlights the importance of integrating charitable giving into estate planning and inter vivos giving—giving while alive—to enjoy the fulfillment of seeing the impact.

  • Cultivate Generosity in Children: Teaching children the value of giving and involving them in charitable decisions can instill a lifelong habit of generosity.

Listen to the full conversation between John Bromley and Jessica Moorehouse to gain deeper insights into charitable giving and financial planning: More Money Podcast featuring John Bromley