Millennial Money Canada Podcast: Giving is a Mindset

February 19, 2025

Luisa Velez

Luisa Velez

Director, Corporate Communications

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How does charitable giving fit into financial planning? On the latest episode of Millennial Money Canada, John Bromley, CEO of Charitable Impact, joined hosts Guillaume Girard and Sam Lichtman to break it down.

John shared how giving isn’t just an act of generosity—it’s an important financial habit, just like saving or investing. He explained how a donor-advised fund (DAF) can make giving easier, more intentional, and tax-efficient, allowing donors to contribute now and decide later where to direct their support.

He also highlighted Charitable Allowance, a simple way to introduce kids to money management by giving them funds specifically for charitable giving. Just like a regular allowance teaches spending and saving, a charitable allowance helps kids learn financial literacy, decision-making, and social responsibility—all while supporting causes they care about.

Key takeaways from the episode:

💡 The donor-advised fund advantage – A DAF acts like a bank account for giving, allowing donors to plan charitable contributions over time.

💡 The power of starting early – Just like no one starts playing pro hockey at 18, building a habit of giving early helps create lifelong generosity.

💡 Giving as a financial skill – Donating effectively isn’t just about kindness; it’s a strategic part of personal finance.

🎙️ Listen to the full episode: