Startup Canada Podcast: Guiding Charitable Giving with John Bromley

Want to know how to integrate and inspire giving within your organization? As an entrepreneur, you might be thinking about how to infuse the spirit of giving into your organization and instill purpose in your team. In this recent interview, our founder and CEO, John Bromley, and Rick Spence from the StartUp Canada Podcast discussed the importance of including charitable giving in your entrepreneurial journey and how to approach it with Charitable Impact’s tools and support.

As a donor-centered organization, at Charitable Impact we empower people with a donor-advised fund, separating donation from allocation. This unique approach grants the donor time and space to learn and enjoy their giving journey.

“What's really important for us is to connect with the donor and help them understand what they're truly passionate about, and show them a pathway to building on what they're passionate about with regard to how they can give back towards that.” John Bromley, (09:43)

A different experience, greater confidence in charitable giving

“Canadians are generous. The barrier to generosity in my experience is more related to: do they know how to go about acting on their generosity and incorporating it into what they do?”John Bromley (29:53). If you are an entrepreneur, approaching this might be more challenging.

At Charitable Impact, we understand that challenge and can help approach it. “What we've chosen to do is to build the tool and to complement that tool with human support provided by our team members so that generous Canadians can focus on achieving what they want to do with regard to giving, and not worry about how to actually get it done.” John Bromley (30:58)

Listen to the full interview here to learn more about Charitable Impact, our business model, how we manage our growth strategy, and all the tools and support we provide to our donors.