Charitable Impact
Cause Funds
Want to change something in the world—but don’t know where to start?
Where can you go to make a true impact?
If you’ve asked yourself this question, you’re not alone! Many generous Canadians don’t feel confident finding charities that will create the change they seek. But what if you could support a cause you care about with confidence that experts will place your funds to the areas of greatest impact?
Charitable Impact Cause Funds allow you to join forces with others, pooling donations that are put to the most effective use by cause leaders with the experience and knowledge to deliver measurable results.
How do cause funds work?
Cause funds are uniquely structured to deliver the change you seek with absolute confidence:
Cause leaders set the strategy. Cause leaders are selected for their deep knowledge, lived experience, and commitment to a cause. They work with groups of expert peers to determine the most important goals to achieve your desired mission. Then they identify charities, programs, and actions that will deliver the results you seek.
A donor community contributes. As a generous Canadian, when you give to a cause fund, your donation is combined with those of others, creating and amplifying a collective effort.
Funds are strategically allocated. Cause fund teams continuously evaluate and adjust funding decisions with a portfolio of charities based on the cause goals, ensuring your donations are always working towards the greatest possible change.
Impact is reported back to you. Cause leaders share regular updates, so you can see the tangible results of your generosity, feel personally connected to the mission, and learn more about the cause and the ways that real change will happen.
Who leads the cause funds?
Who leads the cause funds?
Cause funds are led by cause leaders—a diverse group of people who are committed to a single cause. They may be causal experts, advocates, or those with lived-experience—giving them the knowledge on the complex challenges and what is needed to create real change. And you may be one of them!
Meet our ALS Super Fund cause leader: Mark Kirton
He’s a retired NHL player and former real estate agent who’s now defying odds in his relentless pursuit of a cure for ALS.
In 2018, Mark was diagnosed with amyotrophic lateral sclerosis (ALS), a ruthless disease that systematically disconnects the mind from muscle—stripping away the ability to eat, swallow, move, and eventually even breathe. Instead of hiding in a corner, Mark and his wife Lisa decided they would fight ALS head-on with the time he had left.
According to Mark: “I didn’t know much about the disease, but I knew that many other athletes had been diagnosed. I did some research and listed as many current and former pro athletes I could find dealing with ALS, and I came up with 80 names without too much effort.”
“I reached out to some of them to talk about our shared experience. It dawned on me that what this illness needs is the power of patients’ voices. So, I started getting involved and using mine.”
Mark’s exploration led him to a group of like-minded leaders and Charitable Impact to create the ALS Super Fund. The cause fund has made it easier for Canadians to give toward finding a cure. It has also allowed Mark and his fellow cause leaders to raise funds for the goals they care about most, including faster drug approval, easier access to therapies, and increased funding for ALS research.
Within 12-months of its creation, the ALS Super Fund received over one-million dollars in donations and built a robust community of researchers, clinicians, neurologists, caregivers, patients, and donors—all committed to the mission of finding a cure.
Just like Mark, you can take the first step toward joining or even starting a cause fund that leads to real change. In Mark’s case, it started with his first phone call.
Mark’s exploration led him to a group of like-minded leaders and Charitable Impact to create the ALS Super Fund. The cause fund has made it easier for Canadians to give toward finding a cure. It has also allowed Mark and his fellow cause leaders to raise funds for the goals they care about most, including faster drug approval, easier access to therapies, and increased funding for ALS research.
Within 12-months of its creation, the ALS Super Fund received over one-million dollars in donations and built a robust community of researchers, clinicians, neurologists, caregivers, patients, and donors—all committed to the mission of finding a cure.
Just like Mark, you can take the first step toward joining or even starting a cause fund that leads to real change. In Mark’s case, it started with his first phone call.
How do you get started?
Big change happens when people come together and choose to act on their generosity, and it starts with one person taking the first step. In Mark Kirton’s case, it began with a phone call to another athlete fighting ALS. So what’s your first step?
If you’re a current or potential cause leader, contact Kevin & Haley on our Cause Funds team today at [email protected].
Subscribe to Cause Fund Updates
If you’d like to learn more about our program and receive updates on cause funds being launched, give us your email and we’ll keep in touch:
If you have any questions about creating the change you seek, call us toll-free at 1-877-531-0580.