2024 Year in Review: Growing Our Collective Impact
December 17, 2024
10 min read
Each year, we reflect on the incredible difference Charitable Impact’s donors have made, and once again, we are deeply inspired by your kindness and generous actions.
We set the calendar for December 1, 2023, to December 1, 2024, to celebrate your impact. We took a look back at everything from the number of gifts sent to charities to the largest giving communities across Canada. Join us as we take a stroll down generosity lane and celebrate the amazing impact we created in 2024!
Big Moves and Exciting Updates from Charitable Impact in 2024
2024 was a busy year for the Charitable Impact team. Here’s a glimpse into some of the initiatives and projects we worked on.
- Charity Matters: Our Founder and CEO, John Bromley, was featured in 12 new podcasts talking about everything from inspiring generosity in children to the future of donor-advised funds.
- New Features: In September, we launched our Multiple Administrators feature, allowing you to give more collaboratively by adding up to 3 administrators to your Impact Account. While beneficial to anyone who wants others to help manage their Impact Account today, this feature sets the stage for major product announcements coming in early 2025—stay tuned!
- Recognized for Culture: We were thrilled to receive the 2024 Canada’s Most Admired™ Corporate Cultures Award. This award celebrates our team’s dedication to building tools that empower your generosity and reflect the shared purpose and values that unite us all.
Your 2024 Impact in Numbers
In 2024, your giving spirit shone brighter than ever. You donated $232 million into your Impact Account, fuelling the future of giving.
While making 28,099 gifts to Canadian registered charities, totalling an inspiring $115 million to causes you care about.
Your generosity reached charities of all sizes, fueling impact across small, medium, and large organizations.
“Giving doesn’t just come down to money. Money is just a measure of wealth. The true measure of your soul is what resonates and makes you better and makes everyone around you better.”
– Tim Mah, Vancouver dance educator & creator of the Dare-2-Danzkool Giving Group
Your Collective Impact
We believe in the power of community and this year you came together to raise a total of $10 million through new and existing Campaigns and Giving Groups—our free and easy-to-use fundraising tools. So far, $8 million has been gifted to Canadian registered charities.
“If you want to go fast, go alone. If you want to go far, go together”
– African Proverb
Top 5 Largest Giving Communities
From Youth With a Mission to 100 Women Who Care, the power of community shone brightly in 2024. These giving communities teamed up to unite donors around a common cause and create a big impact.
1. Youth With A Mission (YWAM) Canada
Youth With A Mission is an international volunteer movement of Christians from many backgrounds, cultures, and Christian traditions that operates in more than 1,000 locations in over 150 countries.
2. RC Forward Global Health Fund
RC Forward Global Health Fund aims to maximize the impact of donations by directing support to cost-effective, evidence-based projects to fight disease and improve health around the world.
3. Harvest Project 2023-2024 Seasonal
Harvest Project reaches out to people across Metro Vancouver’s North Shore who are confronted with family trauma, illness, job loss, and the threat of poverty and homelessness.
4. 100 Women Who Care Whistler
This group of like-minded women is committed to supporting charitable organizations in British Columbia’s Sea to Sky Corridor, making the community a better place. This group of generous women are one chapter out of hundreds that participate in the 100 Women and Men Who Care movement.
5. ALS Super Fund: Together We #EndALS
Created by a patient-led organization and guided by a panel of experts, the ALS Super Fund supports initiatives nationwide, from research funding to patient support, with the goal to end ALS.
Million Dollar Milestone
In 2024, Charitable Impact’s Cause Funds program reached a significant milestone as the ALS Super Fund surpassed $1 million raised in its fight to #EndALS. Championed by former NHL player Mark Kirton, who was diagnosed with ALS in 2018, this incredible achievement was made possible with the support of generous Canadians. A special thanks goes out to the NHL and its fans who came together to raise money for this important cause. The Super Fund has experienced remarkable growth, directing resources toward vital ALS research and initiatives nationwide.
Charitable Impact’s Cause Funds Program addresses a common roadblock for donors – rather than choosing one charity to give to, you can support one cause and have your donation benefit multiple charities. By leveraging the wisdom and expertise of individuals most familiar with maximizing impact for different causes and geographies, donors can confidently and effectively support the causes they care about and trust every dollar will achieve its maximum potential.
Charitable Impact is proud to continue to provide the tools and support to help the ALS Super Fund reach their goal.
“When we left the hospital, my wife and I decided there were two directions to go. One direction is to go in the corner and say, ‘Why me?’ The other option is to come out fighting and use whatever platform you have–in my case, it was professional hockey.”
– Mark Kirton, Former NHL Player, ALS warrior & champion of the ALS Super Fund
Top 5 Causes Supported
Your reasons for giving are as unique as the causes you support. Whether inspired by compassion, loss, faith, resilience, or hope, the causes you care about serve as a compass, helping you navigate topics and direct your support exactly where it matters most to you.
What has changed in a year? Since our 2023 Year in Review, religion surpassed outreach as the most supported cause in 2024, and community-related causes took the place of health-related ones to round out the top 5.
1. Religion
Any organization that has a religious or spiritual focus, including churches, missionary efforts, or those primarily dedicated to supporting faith-based initiatives
2. Education
Any organization that focuses on education and/or research including educational institutions, training programs and research organizations.
3. Outreach
Any organization that provides social services to disadvantaged people, including, homelessness support, health outreach and community engagement..
4. International
Any organization that creates impact outside of Canada, including humanitarian aid, poverty alleviation, food security, refugee support and disaster response.
5. Community – NEW
Any organization that focuses on improving communities, including community groups, community-based infrastructure, civic and legal programs.
“If you want to give, give. But if you want to give where it really counts, find what it is that resonates in your soul and in your heart and apply yourself to that cause.”
– Tim Mah, Vancouver dance educator & creator of the Dare-2-Danzkool Giving Group
Canada’s Most Generous Provinces and Cities
From coast to coast, we are so inspired by the generosity of Canadians. This year, our donors in British Columbia, Ontario, and Alberta made their mark as the provinces that gave the most gifts to charity through their Impact Account.
What You’re Reading
From the inspirational to the practical, here are the top 5 blogs you’ve read in 2024:
1. Top 10 Climate Change Charities in Canada
The world is getting hotter and many Canadian donors are eager to tackle this issue. Explore ten Canadian charities working to combat the climate crisis head-on.
2. Can You Get a Tax Receipt When Donating at the Grocery Store?
Ever wondered who gets the tax receipt when you donate at the grocery store? Spoiler alert: it’s probably not who you think.
Meet the retired NHL player who’s changing the game and defying the odds in his relentless pursuit of a cure for ALS.
Meet Tim Mah, the engineer turned dance educator who believes the key to making a meaningful impact is finding the thing that stirs your soul and running with it.
Whether you wish to contribute to local causes or global issues, donating to charity is a powerful way to make a difference. Here’s a quick guide you can use to narrow down your options and identify the causes you may want to support.
A Note From Our Founder
As we close out 2024, I want to thank you—our donors, partners, and supporters—for making giving a part of your lifestyle. Your contributions have turned aspirations into action, helping to create meaningful change in the areas that matter most to you.
Thank you for being part of this journey. Together, we’re creating a brighter future.
– John Bromley, Founder and CEO